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Guestpost by Amanda Gagnon
Take a look at that last promotion you sent. Go ahead, open it up.
How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?
Good! But opens and clicks only measure interest. They’re not your end goal.
Your goal is to make sales. [...]
Hi there, its been a long time since I last posted something here. But its been busy at work and establishing a new home for myself and my girl. New apartment, lots of changes in my company.
Tonight I stumbled over, or rather got an email from Frank Kern, promoting a PDF report, I thought not [...]
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