Tag Archives: email

Wait – online success with “casual” emails?

Can you promote your brand and expertise with just three simple (but lucrative) webpages?

And how does Barack Obama do email marketing? (You should definitely borrow this!).

The answers in this video might surprise you:

http://problogger.no/eaeo2013ii

This is a VERY revealing video about Brendon Burchard’s results and online marketing approach.

I’ve never seen him share numbers like this.

You’ll see his launch numbers, book numbers, and how he markets just about everything with three simple types of webpages.

(The best part is how Brendon shows that Barack Obama follows a similar marketing strategy. Genius!).

I think this video will really help you conceptualize your next online promotion.

While everyone knows Brendon as the “make a difference” guy, it’s also helpful and nice to see him talk about the financial side of things for you.

You’ll be surprised by the scale of his results but the simplicity of his approach. Definitely something to model.

Smartpassiveincome.com Gets Critiqued HARD

I just wanted to give you a great link over to SmartPassiveIncome.com (from Pat Flynn) to a video that is going over his site with a hard critique eye!

Pat Flynn is a great blogger who I have followed for a long time, and I think he was in a podcast, on an article and I found him through google the same week, he is everywhere. But now he wanted to be at his own webspace, going over his site and conversion potential. And I loved the video, it gives you some to the point tricks and tips that you could implement yourself in about 30 minutes time on your blog.

So skip over to Pat’s blog to view it all:

http://www.smartpassiveincome.com/conversion-strategies/

Ps. The video is the video that kicked me into renewing this site, and getting back on with the writing as I was in the beginning. Now I have a vision for how it should look, a plan for posting and topics to use, I feel I am all set, and i hope you will enjoy reading the upcoming posts, keep up to date by the RSS feed on the upper right, and I will soon have my email newsletter setup. See ya around!

More Sales In Only 3 steps By Split Testing

Guestpost by Amanda Gagnon

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Get Aweber today: http://www.aweber.com/

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

Step 2: Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

  • Your call to action. Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
  • Your text-to-image ratio. Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
  • Your preheader. Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
  • Your format. Are you using the best layout for your content? Or should you try one of these options instead?
  • Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

Step 3: Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

QuickStats

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

Get Aweber today: http://www.aweber.com/

They’re giving Kajabi away for…

FINALLY, they get it! Even I’ve been getting tired of seeing a launch and having to speculate whether the price will be too much on launch day…

Check this: http://get.kajabi.com/

After causing massive curiosity, people were starting to assume that Kajabi was going to be priced out of most people’s range… So they’ve released the sales video…

TWO WHOLE DAYS before the launch date. How cool is that?

No pressure, no surprises… No, wait. Scratch that. HUGE surprise. It rhymes with “Tree Frial”… 😀

Preview it here: http://get.kajabi.com/

BTW, even though it’s not on sale until Thursday, you can get on the “Early Bird” list right on that page and get an email so you can get “cuts-ies” right to the front of the line.

Not a bad idea.

P.S. Is this going to change the “launch” game? Is everyone going to start revealing the sales video early now like this?

http://get.kajabi.com/