Tag Archives: sales

How to become one of the best copywriters

Copywriting is one of the toughest skill sets to learn when you first start out in marketing, business or internet marketing. But it essential. If you get it right, your customers will understand you better, you will get more sales and people will respond better to your initial communication.

Just look up some of the copywriters out there. Go to Google and type in copywriters for hire. Read their sales pitch, sales page or whatever. Are you ready to buy their services? Yes, of course you are. Because they leave you with the impression that they can change your world around! And that’s how powerful this is.

Copywriting is essential just communication. Be a better communicator. Most people will never get it, even great marketers will never get it. But if you do, your life will change around. It’s about choosing the right words with storytelling that sticks. Basic really, but you have to learn it. Billions are made each year with copywriting. You find it in the paper, advertising and in sales.

Step 1 on How to become one of the best copywriters out there:

Now you are probably wondering on how to acquire this great skill set. And it’s easier than you think, at least the process of learning it. Collect all the advertising material that sell you something. That have sold you something and made you punch the PAY NOW button on a website, or making you call in on an advertisement to purchase something. Also go to the big copywriters out there on the internet and collect all their material, sign up on their mailing lists.

Step 2 on How to become one of the best copywriters out there:

Once you done that. Find pen and paper and just copy everything they write down to the letter. Boring process really, but it’s getting your mind around how their writing is built up, what words to use and so forth.

See the results the two steps on how to become one of the best copywriters out there will affect you:

Keep doing that for 1 hour a day. You will soon watch your own communication getting more real and to the point, with people actually listening to you and your message. It could be in a conversation, email newsletter, a tweet or Facebook update, just about every communication media you use.

*Image from kristja http://www.sxc.hu/photo/1338212

More Sales In Only 3 steps By Split Testing

Guestpost by Amanda Gagnon

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Get Aweber today: http://www.aweber.com/

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

Step 2: Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

  • Your call to action. Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
  • Your text-to-image ratio. Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
  • Your preheader. Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
  • Your format. Are you using the best layout for your content? Or should you try one of these options instead?
  • Your images and copy. Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

Step 3: Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

QuickStats

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

Get Aweber today: http://www.aweber.com/

September 9th – more StomperNet, less dough

You don’t want to miss this.

https://stompernet.infusionsoft.com/go/SN999/InVert

When Brad Fallon bought out Andy Jenkins 6 weeks ago, he said we might not recognize StomperNet the next time it opened.

In this case, it’s kind of like not recognizing the butterfly after it has emerged.

Fact is, they’re reopening a bigger, better StomperNet at one-quarter of the price. What else do you need to know?

https://stompernet.infusionsoft.com/go/SN999/InVert

Best,

Mats Erlandsen

P.S. There is absolutely NO TRUTH to the rumor that this page will have a bobble-head of Brad on it when they open at 9:09 Wednesday 🙂

https://stompernet.infusionsoft.com/go/SN999/InVert