{"id":114,"date":"2010-12-03T10:55:50","date_gmt":"2010-12-03T14:55:50","guid":{"rendered":"https:\/\/www.matsholmvik.com\/?p=114"},"modified":"2022-04-04T21:57:49","modified_gmt":"2022-04-04T19:57:49","slug":"more-sales-in-only-3-steps-by-split-testing","status":"publish","type":"post","link":"https:\/\/www.matsholmvik.com\/2010\/12\/03\/more-sales-in-only-3-steps-by-split-testing\/","title":{"rendered":"More Sales In Only 3 steps By Split Testing"},"content":{"rendered":"

Guestpost by Amanda Gagnon<\/small><\/p>\n

\"\"Take a look at that last promotion you sent. Go ahead, open it up.<\/p>\n

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?<\/p>\n

Good! But opens and clicks only measure interest. They\u2019re not your end goal.<\/p>\n

Your goal is to make sales. It\u2019s the revenue from customer purchases that keeps you afloat. So a broadcast\u2019s true worth can be measured in the sales it generates.<\/p>\n

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.<\/p>\n

Get Aweber today: http:\/\/www.aweber.com\/<\/a><\/span><\/p>\n

Step 1: <\/span>Set Up Sales Tracking<\/h2>\n

First, you\u2019ll need to make sure you\u2019re tracking the purchases subscribers are making in response to each broadcast.<\/p>\n

You can do this with sales tracking<\/strong>. If you\u2019ve already set this up, skip to step 2. If you haven\u2019t yet, head over to our Knowledge Base and follow these steps.<\/p>\n

Once you\u2019re ready, it\u2019s time for\u2026<\/p>\n

Step 2: <\/span>Tweak Your Promotional Broadcast<\/h2>\n

Start with your original broadcast design. The goal is to see if a different version will sell more, so you\u2019ll need to create that other version.<\/p>\n

To get started, take a look at:<\/p>\n