Ever wondered why your sales numbers got stuck? I have, and I researched ways to get it even higher. Now it’s crunched down to only 3 easy steps for you to follow. How would 50% more in sales feel to you?
Ok so lets begin.
Starting point:
You got to have some overview of what you are doing, know your numbers as they say. The numbers you need for this to work is how much daily traffic you got to your salespage, what the conversion rate is and the price of your product or service.
In my example I will keep the numbers easy.
Example:
Traffic: 1000 visitors
Conversion: 1 percent
Price of product: $19
Period: a month or 30 days.
Sum of sales is in this example $5700.
Step 1 in your 50% increase in sales: Traffic
If you bump your traffic by only 15% this would directly go to your bottom line as 15% extra profit if all the other numbers stay the same. Will i be hard for you to get that little traffic extra? What will you have to do? Write an extra blog post, submit more articles, comment more on other blogs? It will not be much, but I know you can do it.
Here are the numbers after a 15% increase in traffic:
Traffic: 1150 visitors
Conversion: 1 percent
Price of product: $19
Period: a month or 30 days.
Sum of sales is in this example $6555. (Whopping 15% extra cash in pocket! 🙂 )
Step 2 in your 50% increase in sales: Conversion
So now I dare you to increase your conversion of the salespage by 15%. Is this possible? Instead of 1% conversion you will then get 1,15 percent conversion rate. You can do this by split testing (look it up on tha internet) and changing parts of your salespage, adding new fresh images, give a better guarantee or get (more) testimonials on your page. This will help in the conversion and can easy make this little increase in the conversion rate. Go do it!
Here are the numbers after a 15% increase in conversion:
Traffic: 1150 visitors
Conversion: 1,15 percent
Price of product: $19
Period: a month or 30 days.
Sum of sales is in this example $7538. (Whopping 30%+ extra cash in pocket, than to begin with! 🙂 )
Step 3 in your 50% increase in sales: Price
Are you stuck in your pricepoint? People value products and services after price. But a little change in the price wouldnt hurt your sales. At least not just 15% increase. The price in this example will go from $19 to $21.85 and thats not much at all. People spend more than that at Mc Donalds when they opt in for a bigger meal or adds a desert. So this is maybe the easiest part of the challenge. Thats why I kept it as the last one. So lets go over our numbers again.
Here are the numbers after a 15% increase in price:
Traffic: 1150 visitors
Conversion: 1,15 percent
Price of product: $21,85
Period: a month or 30 days.
Sum of sales is in this example $8668. (Whopping 50%+ extra cash in pocket, than to begin with! 🙂 )
So how about that. We just did 3 simple steps, and now you got 50% more cash coming in every single month! How will your life change now? Do you get more time, more freedom or more cash to invest in future projects? An extra vacation?
I would love to hear from you and how your stats are after implementing this, feel free to comment about your success in the bottom of this post!
Great breakdown. It’s so much more easy to manage when you break sales down in this manner. Just a little bit more effort in each area can make such a big difference.